Your users are already telling you what is wrong.

Practical notes on feedback widgets, small usability tests, heuristic reviews and reading the quiet signals in your analytics.

  1. Collecting

    Feedback Widgets People Actually Use

    A feedback button is easy to add and easy to ignore. Small decisions about timing, wording and follow-up decide whether you get useful notes or silence.

  2. Testing

    Running a Small Usability Test on a Shoestring

    You do not need a lab to watch someone use your site. A quiet room, a few realistic tasks and the discipline to stay silent will show you more than a month of guessing.

  3. Reviewing

    Do a Heuristic Review Before You Test

    Some problems are obvious enough to catch without users. A structured expert walkthrough clears them away, so your test sessions can focus on the problems you could not predict.

  4. Acting

    Sorting a Pile of Feedback Into Themes

    After a month of widget notes, support tickets and test sessions, you have hundreds of fragments. Grouping them by theme turns noise into a short list of decisions.

  5. Signals

    Reading the Quiet UX Signals in Your Analytics

    Most visitors never leave feedback. Their behaviour still tells a story, if you read the numbers as clues to investigate rather than verdicts.

  6. Reviewing

    Auditing a Big Catalogue Page

    Pages that list hundreds of items, products, articles, courses or games, live or die by how quickly a visitor can find the right group. Here is how to review one.

  7. Reading

    What Makes a Review Page Useful to Readers

    Review pages are a form of feedback too, written for other customers. Studying how good ones are built teaches you what your own visitors want to know before they commit.